Days before its theatrical release, We Are The Mighty partnered up with USAA to put on a special, advanced screening of TOP GUN: MAVERICK for the military community on board the USS Intrepid in NYC. In a special night filled with camaraderie, celebration, and gravity-defying aerobatics, active duty service members, veterans, and family members were treated to tours of the aircraft on the Intrepid and a cocktail hour before seeing the summer blockbuster before the rest of the country.
SCREENING OVERVIEW
TOP GUN: MAVERICK BRANDED CONTENT & MORE
F-14D Walkthrough
We go behind the scenes with the original star of the Top Gun series, the incredible F-14 Tomcat, during USAA's special screening of Top Gun: Maverick aboard the Intrepid Sea, Air & Space Museum.
Superfan Mike Schindler
For this vet, the original Top Gun was his inspiration for joining the US Navy. Thanks to USAA Mike got a chance to see a special screening of Top Gun: Maverick aboard the USS Intrepid before most of America.
Red Carpet Interviews
We Are The Mighty was the only military news outlet to get a chance to chat with Top Gun: Maverick star Tom Cruise. WATM's own Rylan Tuohy got to share a special story about family and Top Gun with this larger-than-life celebrity at the premier of the hit blockbuster.
Top Gun: Maverick Press Junket
Navy vet and Top Gun enthusiast Rylan Tuohy got the chance to connect with the cast and crew of Top Gun: Maverick and find out what it was like to go from actor to fighter pilot to make this incredible film a reality.
Bill White Speech
Before the premiere, Bill White, USAA SVP and retired U.S. Navy Captain took the time to deliver a special message to a crowd full of service members right before they enjoyed a special, advanced screening of Top Gun: Maverick aboard the USS Intrepid. NOTE: This video was captured for internal purposes only.
AN EVENING TO REMEMBER
Working with the Marine Corps public affairs office we were able to fill our 180+ theater with active duty and reserve Marines, Sailors, Airmen and Soldiers as well as veterans from the local community.
Editorial Support
With the event aboard the Intrepid on the horizon, We Are The Mighty drafted a mixture of branded and organic editorial content in support of Top Gun: Maverick to get our audience excited about the film. These articles encouraged the participants of our social networks to engage, comment, and share content, fostering an on-going conversation about the blockbuster hit.
PERFORMANCE METRICS
Our sponsored and organic content delivered some incredible results for both USAA and Paramount Pictures!
6.6M+
REACH
4.1M+
VIEWS
32.5K+
COMMENTS, LIKES AND SHARES